COSMETIC VALLEY enters the era of Regeneration

At its press conference, COSMETIC VALLEY unveiled a strong and deliberate strategy: Regeneration.

In a world undergoing profound change – economic, environmental, technological and cultural – it is no longer just a matter of adapting, but of becoming a driving force again. A driving force of innovation, competitiveness, sustainability and influence.

𝐑𝐞́𝐠𝐞́𝐧𝐞́𝐫𝐞𝐫, 𝐜'𝐞𝐬𝐭 𝐚𝐥𝐥𝐞𝐫 𝐚𝐮-𝐝𝐞𝐥𝐚̀ 𝐝𝐞 𝐥𝐚 𝐫𝐞́𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧.
It is about revitalizing the sector, strengthening the entire value chain, stimulating the economy, developing skills, multiplying innovation, accelerating the ecological transition and consolidating French and European leadership in cosmetics.

This strategy is embodied around 6 main chapters, driven by a strong conviction: 💡cohesion and cooperation are the levers of sustainable growth.

With the Regeneration strategy, COSMETIC VALLEY is opening a new cycle for the French perfume and cosmetics industry: more resilient, more collective, more ambitious.

✨ Together, let's write the history of tomorrow's cosmetics today.