With the signature FRANCE CARES FOR YOUR SKIN, Cosmetic Valley reminds us of the leadership of the French industry, and places it in a promise that becomes a mission of public interest, valorizing the whole industry.
Cosmetics are at the forefront of major issues for the decades to come: environmental responsibility and ecological transition, of course; but through its ability to influence common societal standards, it is naturally a key player in the well-being of individuals. Feeling good about yourself contributes to a balanced physical and mental health. Today, brands and organizations must position themselves on a clear promise, connected to today's issues - and it
is the territory of "care" that has naturally imposed itself as the symbol of the main utility of cosmetics.
This new proposal of the notion of "care" can be the long-term foundation that establishes the industry in a mission of common good, and that connects to the five founding pillars addressed by COSMETIC VALLEY in the book "Manifesto of the Cosmetics of the 21st Century":
- Universal utility
- Human well-being
- Responsibility towards the living
- Scientific progress