Discover La Pivoine, the industry magazine

#LaPivoine

The Peony

It's what?

La Pivoine magazine connects all the players in the perfumery-cosmetics sector. We offer entertainment on the various challenges of the sector, the strategies of managers as well as the new innovations which allow an improvement in the sector. You will also find a file on the era of cleantech.

How many issues per year?

there are 2 issues each year:

- April launched at the In Cosmetics show

- October launched at the Cosmetic 360 show

What topics are covered?

We offer our subscribers an exciting read. Cosmetology is at the heart of our magazine to understand R&D advances, interviews with business leaders on different subjects in the perfumery-cosmetics field, booming start-ups. The key subject of this edition concerns cleantech.

How to receive the magazine?

You must subscribe on www/cosmetic-valley.shop

Can we be visible in the magazine?

Yes, in fact there are different possibilities:

- covers

- four-color pages

- the editorial publication

What is editorial publishing?

It is an advertisement which is presented in the form of a written article. Any insertions are possible and free as long as they respect the decor of the magazine.

Who to contact to be visible?

Gabin Attal, advertising manager

gattal@cosmetic-valley.com

DISCOVER THE COSMETIC 360 WEEK 2025 PROGRAM!

Business and network

COSMETIC 360 WEEK returns to Paris with a new edition rich in innovation, professional meetings, cultural discoveries and international collaborations. Organized from October 13 to 17, 2025 around the COSMETIC 360 trade show, the registrations are now open!

Wednesday 15 and Thursday 16 October: cosmetic innovation and networking in the spotlight

✲ Join the 11th edition of the COSMETIC 360 trade show: this essential innovation event for the perfume and cosmetics industry will bring together industry leaders to explore the latest technological advances and emerging trends. This year, the main topic is 'PREDICTIONS'.

✲ Continue with an exceptional gala evening at the Musée Grévin, a Parisian landmark combining heritage, art, and illusion. Extend your professional exchanges in a friendly atmosphere.

Friday, October 17: boost your strategic monitoring with the Retail Tour

✲ Join the Retail Tour 'Explore the future of beauty' to discover the latest innovations and distribution practices in the cosmetics industry. Meet the leaders behind these most innovative concept stores, the disruptive technologies, and the retail strategies that are redefining the customer experience in the cosmetics world.

✲ All week long: the 'De toutes beautés' mediation experience between L'Oréal and the Louvre Museum.

Don't miss this week full of discoveries and opportunities. For more information and to register for the various events, visit our website: Cosmetic Week.

17 Oct. 2025

Retail Tour [COSMETIC 360 WEEK]

Boost your strategic monitoring with our 2025 retail tour!

Organized as part of COSMETIC 360 Week, COSMETIC VALLEY invites you to the 2025 edition of its Retail Tour – explore the future of beauty, on Friday, October 18, 2025.

Enjoy an inspiring morning in Paris, one of the world's leading destinations for experiential retail, to discover the latest innovations and distribution practices in the cosmetics sector . Explore the most innovative concept stores, disruptive technologies, and retail strategies that are redefining the customer experience in the cosmetics world.

This year, the retail tour will focus on the PREDICTIONS theme - the annual theme of the COSMETIC 360 show. In an increasingly competitive environment, where consumer habits are constantly evolving, explore how these technologies are being integrated into points of sale to shape the future of beauty.

On the program:

→ An immersion guided by an MMM Missions retail expert through 6 iconic brands, carefully selected.

→ Deciphering best practices, product innovations, sensory design and the most impactful digital devices.

→ An optimized format to maximize your monitoring and professional meetings.

A strategic meeting to rethink your distribution, capture weak market signals and nurture your innovation projects.

28 Nov. 2025

Webinaires

Cosmetic Regulation Webinar #50

COSMETIC CONTACT - GRASSE 2025

Business and network

Develop your business in the perfume and cosmetics sector in the PACA region!

Date: Wednesday, September 24, 2025 – starting at 9:45 a.m.
Location: Grasse BIOTECH – Center of excellence in aromas, perfumes, cosmetics

Join the regional and national perfumery and cosmetics ecosystem at COSMETIC CONTACT PACA, the business day organized by COSMETIC VALLEY in Grasse, in partnership with the Pays de Grasse Urban Community.

Program for the day:

9:45 a.m. – Opening by Mr. Jérôme VIAUD, Mayor of Grasse, President of the CAPG, Vice-President of the Department and by Mr. Marc-Antoine JAMET, President of COSMETIC VALLEY
10:15 a.m. – Round table of participating companies
11:00 a.m. – Presentation of the study on the weight of the sector in Provence-Alpes-Côte d'Azur by Soline GODET, Deputy General Manager of COSMETIC VALLEY

11:30 a.m.: Business Meeting
12:30 p.m.: Lunch cocktail
1:30 p.m.: Business Meeting
4:00 p.m. – Meeting of the Naturalness, Flavors, Perfumes, Cosmetics network of PUI Med'Innov
5:30 p.m. – Friendly drink

Free registration for COSMETIC VALLEY members and companies hosted at InnovaGrasse or Grasse BIOTECH.
Non-member rate: €45 excluding VAT
Online registration: cosmeticontactpaca.eventmaker.io

Contact COSMETIC VALLEY: Soline GODET - sgodet@cosmetic-valley.com

Cosmetic Regulation Webinar #48

Business and network

EAC Marking (Russia, Belarus, Armenia, Kazakhstan, Kyrgyzstan): Amendment No. 3 to Technical Regulation CU TR 009/2011 “On the safety of perfumery and cosmetic products”

10 Jul. 2025

Cosmetic Contact

Cosmetic Contact New Aquitaine

D-8: May 22 - Cosmetic expert Orléans

Business and network

Discover the full program and download your badge!

8 days before the next COSMETIC EXPERT: don’t miss this day dedicated to your digital transformation!

📅 Date: May 22, 2025
📍 Location: Orléans
⏰ Hours: 9:00 a.m. - 5:00 p.m.

FREE

I DISCOVER THE COMPLETE PROGRAM

I REGISTER HERE

🔍 Why participate?

✅ Attend conferences hosted by major players such as SHISEIDO, DASSAULT SYSTÈMES, ORANGE...

✅ Participate in industry workshops around a 4.0 production line with NextMove

✅ Benefit from a diagnosis of your company on its stage of digitalization,

✅ Exchange among professionals around a networking cocktail lunch

This event is the result of a collaboration between 3 European projects dedicated to the digital transition (EDIH) of businesses and regional authorities:

Loire Valley Data Hub, supported in the Centre-Val de Loire region and coordinated by DEV'UP.

Dihnamo, in the Normandy region managed by NextMove (mobility).

Dihnamic, located in the Nouvelle-Aquitaine region and coordinated by ADI Nouvelle-Aquitaine

We hope to have you with us!

Do you have a question?

Contact: Marina PERRETTE
mperrette@cosmetic-valley.com - 0745052899

WELCOME TO 29 NEW MEMBERS

COSMETIC VALLEY held its Board of Directors meeting on April 29, 2025, both in person in Chartres and remotely.

28 new members are joining the network, i.e. 26 members and 3 associated companies.

As the Competitiveness Cluster is present throughout the French national territory, the players are located in different regions: Auvergne-Rhône-Alpes, Brittany, Centre-Val De Loire, Hauts-de-France, Île-de-France, Normandy, Nouvelle-Aquitaine, Occitanie, Pays De La Loire and Provence-Alpes-Côte d'Azur.