Live from Bercy, COSMETIC VALLEY is coordinating with FEBEA the 6th cosmetics industry committee chaired by Mr. Sébastien Martin, Minister Delegate for Industry.

More than thirty leaders are mobilized to represent a strategic sector for France: 6,300 establishments, 226,000 jobs, an industrial flagship of our economy that makes Made in France shine all over the world.

In an international environment characterized by:

• US tariffs and their already visible impact on our exports,
• The Chinese slowdown and the rise of local competition,
• Counterfeiting, dupes, and non-compliant imports,
• A European regulatory inflation that threatens innovation and competitiveness.

The industry is more mobilized than ever to defend its global leadership.

Today, we reminded the government:

• The urgent need for a more pragmatic regulatory framework,
• The importance of recognizing cosmetics as the 15th strategic industrial ecosystem in Europe,
• The need for an Export Committee dedicated to our sector, the second largest contributor to our country's trade balance,
• The challenges of the "Regeneration" strategy led by the coordinator of the COSMETIC VALLEY sector.

Despite the challenges, the momentum continues: environmental transition, cosmetics and sustainable sectors, innovation and research, employment and training, investments, and of course the House of Cosmetics, which will open in 2028 in Chartres, a symbol of our excellence and attractiveness.

A united, committed sector, determined to continue promoting French excellence throughout the world.

At its press conference, COSMETIC VALLEY unveiled a strong and deliberate strategy: Regeneration.

In a world undergoing profound change – economic, environmental, technological and cultural – it is no longer just a matter of adapting, but of becoming a driving force again. A driving force of innovation, competitiveness, sustainability and influence.

𝐑𝐞́𝐠𝐞́𝐧𝐞́𝐫𝐞𝐫, 𝐜'𝐞𝐬𝐭 𝐚𝐥𝐥𝐞𝐫 𝐚𝐮-𝐝𝐞𝐥𝐚̀ 𝐝𝐞 𝐥𝐚 𝐫𝐞́𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧.
It is about revitalizing the sector, strengthening the entire value chain, stimulating the economy, developing skills, multiplying innovation, accelerating the ecological transition and consolidating French and European leadership in cosmetics.

This strategy is embodied around 6 main chapters, driven by a strong conviction: 💡cohesion and cooperation are the levers of sustainable growth.

With the Regeneration strategy, COSMETIC VALLEY is opening a new cycle for the French perfume and cosmetics industry: more resilient, more collective, more ambitious.

✨ Together, let's write the history of tomorrow's cosmetics today.

At the COSMETIC VALLEY press conference, we presented the results of a study conducted with the ESSEC BEAUTY CHAIR.

One clear observation: practices are evolving rapidly — and differently depending on the market.

𝐒𝐨𝐜𝐢𝐚𝐥 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞: essential in China and India, still hesitant in France where trust remains a hindrance.

𝐁𝐞𝐚𝐮𝐭𝐞́ 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞́𝐞 (𝐈𝐀 & 𝐑𝐀): strong appeal but needs support, especially in Europe.

𝐃𝐮𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐞́: the desire is there, but the solutions are not visible or accessible enough.

Brands have a key role: more transparency, more education, hybrid experiences combining human + digital.

This study was conducted by Alessandra Sciacovelli, Clara Lorey, Chu-Chu PAN (students of the ESSEC BEAUTY CHAIR), under the supervision of Marc Mazodier (Professor of Marketing, and co-holder of the ESSEC BEAUTY CHAIR).

In a world undergoing profound transformation, 2026 commits us to solidarity, innovation and collective action.

Marc-Antoine JAMET, President, Christophe MASSON, Managing Director,
And the entire COSMETIC VALLEY team sends you their best wishes for the new year!

May 2026 be synonymous with innovation, collaboration and success.

We renew our commitment to stand by your side to support your development, promote Made in France, and resolutely defend the excellence of our sector.
In 2026, even closer to you, we will continue to support businesses, regions, research and training centers, in order to:

• create new connections,
• to bring new projects to light,
• develop new markets.

Thank you to our members, partners and ecosystem stakeholders for their commitment and trust in 2025.

Be there for the major events in the industry!

Fabienne Roulleaux passed away suddenly on November 19th.

A loyal partner of COSMETIC VALLEY for over ten years, she shaped COSMETIC VALLEY Editions and helped make La Pivoine magazine a recognized voice in our industry. Thanks to her commitment, dozens of scientific and technical publications have been produced, benefiting students and professionals in our sector.

His smile, his energy, his high standards, his kindness and his sense of community leave us with a great void .

Our team is ready to support you in boosting your projects, developing your skills and strengthening your opportunities in France and internationally.

Join us for:

• Innovate: from local project to European initiative
  Contacts: Amandine GOUBERT (innovative projects), Aline LANDIER (start-up), Fanny AUDOUIT (scientific congresses)
  
• Expanding internationally: Global Cosmetics Cluster, export missions, Brussels office
  Contacts: Florence CLOUARD (cluster), Rafaella RIVERA (Brussels), Dorothée NICOLLE (export missions)
  
• Train and strengthen your skills with COSMETIC VALLEY TRAINING (Qualiopi certified)
  Contact: Véronique BEAUJOUAN
  
• Publish and share with COSMETIC VALLEY Éditions and La Pivoine
  Contact: Sophia BOURDON
  
• Anticipate trends with Cosmetic Valley Live (webinars & conferences)
  Contact: Bruno ASSOGNA
  
• Discover soon The House of Cosmetics (opening 2028)
  Contact: Ségolène LELOUTRE

Your regional contacts:

• Marina PERRETTE (Centre-Val de Loire – Île-de-France – Pays de la Loire – Burgundy-Franche-Comté)

• Aurélie GALLIENNE (Normandy – Brittany – Hauts-de-France – Grand Est)

• Nathalie SIMONIN (New Aquitaine – Occitanie – Provence-Alpes-Côte d'Azur – Auvergne-Rhône-Alpes)

As we head back to school, let's shine a light on the future of the French perfume and cosmetics industry together!

The BIOECOI project, funded by the European Union and the Réunion Region, aims to create a sector of high added-value ingredients from the following territories: Réunion, Mauritius, Rodrigues, and Seychelles.

Qualitropic and COSMETIC VALLEY are joining forces to conduct a rapid survey (less than 5 minutes) aimed at professionals in the cosmetics industry: brands, formulators, manufacturers, ingredient suppliers, processors, etc.

Even if you don't have all the answers, your participation will help structure local sectors.

Complete the questionnaire: https://lnkd.in/eK9SygJ2 .

The results will be shared with local stakeholders during workshops and published on the Qualitropic website: www.qualitropic.fr .

Thank you for your valuable contribution!

On June 19 in Béville-le-Comte, more than 300 professionals from the French cosmetics industry gathered for a 100% business and 100% member day.

🤝 Suppliers, major brands, distributors, and retail experts have come together to build a more cohesive and resilient industry.

On the program: targeted B2B meetings , inspiring conferences , and numerous opportunities for visibility and collaboration.

🎤 A big thank you to the 10 major brands , the 29 innovative brands , the 4 distributors , and the 250+ suppliers mobilized for this successful 1st edition !

🌞 A beautiful collective energy under the Eure-et-Loir sun!