On November 21st, we organized a webinar for French SMEs looking to establish themselves in the Chinese market. The event provided an opportunity to analyze the major trends in the beauty sector in China, identify growth drivers, and share concrete experiences.

On the agenda:

• Analysis of the Chinese market by Matthieu David (Daxue Consulting), highlighting the rise of lower-tier cities, the growth of local brands and new consumer expectations, particularly in terms of personalisation, ingredient efficiency and digitalisation (explosion of e-commerce via Douyin).
• A closer look at the China Beauty Expo , a leading B2B platform, with impressive figures: more than 3,200 exhibitors, 453,000 professional visitors and a strong international presence.
• Feedback from Laboratoires Expanscience and Florihana, who shared their market entry strategies, logistical, regulatory and competitive challenges, as well as the keys to success in a complex but promising environment.
• Interactive session : rich exchanges around the challenges of NMPA certification, regulatory developments and the expectations of Chinese distributors.

This webinar confirmed that China remains a major opportunity for the cosmetics industry, provided that a reasoned approach is adopted, regulatory developments are kept well informed and strong local partners are relied upon.

Next event: January webinar on regulatory affairs

COSMETIC VALLEY is pleased to invite you to an exclusive webinar dedicated to the actions of the FFCE in China, a market undergoing rapid change and rich in opportunities for French companies.

This meeting is a unique opportunity to better understand the specificities of the Chinese market and to exchange ideas with experts in the field.

On the agenda:

1. Opening & Introduction

By Franckie Béchereau
→ Context: issues and objectives of the webinar.

2. Understanding the Chinese market

Analysis by DAXUE Consulting
→ Trends, opportunities and challenges for the cosmetics industry.

3. A closer look at the China Beauty Expo

Presentation by INFORMA
→ Why is this trade fair a must-see? Key figures and practical advice.

4. Lessons learned: key players

Testimonial from EXPANSCIENCE Laboratories
→ Successful strategy and implementation in China.

5. Lessons learned: French SMEs

Testimony of FLORIHAN A
→ The keys to success

6. Interactive Session

Questions & Closing
→ Exchanges with the participants and summary of key points.

Speakers:

• Franckie Béchereau - Deputy General Manager COSMETIC VALLEY
• Matthieu David - CEO and Founder - DAXUE CONSULTING
• Bo Jie Chen - Overseas Representative - INFORMA
• Millie Durante - Managing Partner- FLORIHANA
• Cédric Ertle - GENERAL MANAGER CHINA - EXPANSCIENCES LABORATORIES

Moderators:

• Dorothée Nicolle, Export Project Manager - COSMETIC VALLEY
• Laurence Moreau, Project Manager, FFCE China - COSMETIC VALLEY

Looking forward to seeing you on Friday.

At CAFFCI conferences and exhibitions, the Chinese cosmetics industry asserts its dynamic of innovation, agility and international openness.

The advances on display include new active molecules (peptides, acids, plant extracts optimized using AI), local and sustainable raw materials, bioproduction processes and the use of skin chips to assess efficacy and safety.

Companies such as Bloomage Biotechnology and Proya are on the lookout for partnerships with French innovation players.

Would you like to meet C-Beauty representatives in Paris ?

Go to COSMETIC 360 where a number will be present.

The business opportunity

A strategic meeting for the sector with the CAFFCI in Nanjing

The FFCE Cooperation Office is honored to be officially invited to the CAFFCI Annual Conference and Expo (CAME 2025), which will be held from September 25 to 27 in Nanjing.

CAFFCI - China Association of Fragrance, Flavor and Cosmetic Industries, is the leading national organization in the cosmetics industry, bringing together more than 1,000 members (companies, researchers, and institutions). A true driving force, its ambition is clear: “Gather the Forces of Beauty, Make a Beautiful World.”

At this event bringing together global industry leaders, Laurence will represent the French sector around the theme: The success of the French cosmetics industry cluster and the global outlook for cosmetic centers.

A unique opportunity to highlight French know-how and strengthen the bridges between the two markets.

To be followed closely: a strategic meeting for the sector and a great opportunity for visibility for our members already present in China.

As part of the sectoral embassy in China (FFCE), COSMETIC VALLEY supports you in this market with high export potential by offering you:

- September 9, 2025 an information webinar on Cosmetic Live at 10:00 a.m. (Paris time)

https://www.cosmetic-valley.live/programme/6879f93a0adcefc5b7b3c85

- from May 12 to 14, 2026, participation in the largest BTB cosmetics fair in the world: China Beauty Expo in Shanghai CIRCULAR FR CV CBE 2026.pdf

- on May 10, 2026, a COSMETIV VISIT before the show to discover industrial and research centers in the Jinan region. (two hours flight from Shanghai)

Contact: Dorothée Nicolle 06 62 55 08 52 [email protected]