The well-being provided by consumer products is more than ever at the center of developments in all industries. But do we have all the codes to understand consumer expectations on well-being? Often understood as synonymous with comfort or softness, this concept from psychology encompasses much broader aspects. The consumer profile, but also the context of consumption, will thus lead to different expectations. The complementarity and convergence of scientific approaches such as sensory analysis, psychology or neurosciences now offer conceptual and methodological tools to address this complexity and to support innovation in a relevant way.
This Sensory 2021 congress offers an immersion in this integrative universe by putting the Human, its expectations, its perceptions, its emotions at the center of the discussions and allowing to take full measure of it to consider industrial developments in coherence with the expectations of the consumer. .
Between science, marketing, brand DNA, forecasting and new trends, the sensory also synthesizes all facets of the cosmetics, pharmaceuticals, aeronautics, etc. sectors.
CONGRESS PROGRAM
Download the program
A day led by Laurence DORLHAC - Beauty Journalist
9 a.m. Welcome
- Thierry CHAILLOUX, Vice-President, Delegate for Human Resources, Social and Solidarity Economy and Innovation Tours Métropole Val de Loire
- Bernard PLAT, President of Valesens
- Marc-Antoine JAMET , President of Cosmetic Valley
Opening lectures
9.15 am Sophie ARCHAMBAULT de BEAUNE , Professor at the University of Lyon and researcher at the Archeology and Sciences of Antiquity laboratory in Nanterre.
“What can be said of the sensory perceptions of Upper Palaeolithic men? »
9:50 a.m. Markus GERLACH , KOS Research Director
“How to decipher the consumer in 2021? »
Session 1: Methodological elements of perception
10:15 a.m. Anne-Marie PENSÉ-LHÉRITIER , Professor, Head of the Formulation and Sensory Department, School of Industrial Biology and Arnaud AUBERT , Research Professor, University of Tours – Director, Emospin
“Sensation, emotion, perception”
10:40 a.m. Jean-François BASSEREAU , RCP/CERTESENS Research Director, Saint Etienne School of Mines Professor, Paris School of Decorative Arts Professor, Co-pilot of the Carats Mode&Luxe project, Carnot Mines Institute
“ Methodological tools of Sensory Design”
11:05 a.m. - 11:30 a.m. Break
Session 2: Sensational materials
11:30 a.m. Frédéric BOULANGER , industry and sustainable development advisor, CCI, Robin MORELLET , circular economy business advisor at the Chamber of Craft Trades (37), CMA and Alexandra DESPRES , Development Officer, RCP-Certesens
“Supercycling and sensory, an experience of the territory applied to leather scraps, with Reneicsens”
12:00 Marcelo PARRA CEO of ETIQROLL
”Labels and the sensory - Differentiating production for the wine and cosmetics sector through sensory material”
12:30 p.m.-2 p.m. Lunch break
Session 3: Sensory and design
2 p.m. Damien GABRIEL , PhD, Head of the Neuraxess functional neuroimaging and neurostimulation platform , Clinical research engineer at the Inserm CIC-1431 Center for Clinical Investigation in Technological Innovation, Member of the Besançon EA-481 Neurosciences Laboratory
"Artistic and dynamic representation of the emotions felt during the application of a cosmetic product: a new device for electroencephalography of emotions"
2:30 p.m. Audrey LAPLANCHE , Head of Physical and Sensory Analysis - Innovation and Cutaneous Efficacy Department, Yves Rocher
“Correlation of measured and perceived sensations for the design of a natural cosmetic product”
3 p.m. Eléonore LOESCHER and Héloïse VERGNAUD , Sensory and Consumer Evaluation Managers, LVMH Research
"Luxury cosmetics and well-being: from consumer knowledge to the measurement of effectiveness"
3:30 p.m. – 4 p.m. Break
Session 4: Naturalness and emotions
4 p.m. Presentation of scientific trends related to the forest – smell, touch, sight, hearing
Anne-Caroline FREY , President of Loire Valley Lodge
4:30 p.m. Florence AVIAT, researcher in biology, founder and CEO YouR ResearcH Bio Scientific and Claire LELOY, Founder and CEO Meddle
“Rules of the 4 Bs”: Building, Wood and Biosourced, for Well-Being
Surprise conference
5 p.m. Lieutenant-Colonel Guillaume COGNON, Judicial Pole of the National Gendarmerie, Criminal Research Institute of the National Gendarmerie, Head of the Environment Department Explosive fires
Closing Conference
5:30 p.m. Régine CHARVET-PELLO , Founder of Valesens, Managing Director of RCP and Certainens
6 p.m. end of the Congress day
Goals:
- Understand consumer physiology
- Analyze sensory perceptions
- Design Products
- Imagining the trends of tomorrow
Who is the congress for?
- R&D of all sectors directly and indirectly related to cosmetics: textiles, food, luxury, automotive...
- Academic scientists and researchers
- Marketing of the cosmetics sector and other sectors
- Leaders of innovative SMEs and major companies in the sector
- Journalists
#Emotion #Sensation #Well-being #Comfort #Perception
