COSMETIC VALLEY at the Kelaat M'Gouna International Perfume Rose Show
Following the framework agreement signed at the last Cosmetic 360 trade fair between COSMETIC VALLEY and the Interprofessional Federation of Perfume Roses, a delegation from COSMETIC VALLEY participated in the International Perfume Rose Trade Fair.
Following the framework agreement signed at the last Cosmetic 360 trade fair between COSMETIC VALLEY and the Interprofessional Federation of Perfume Roses, a delegation from COSMETIC VALLEY participated in the International Perfume Rose Trade Fair.
This mission allowed us to discover the rose fields and local cooperatives, true guardians of ancestral know-how, but also to participate in several round tables and conferences devoted to the challenges of valorization, transformation and sustainability of the perfume rose.
Discussions with officials from the Regional Office for Agricultural Development in Ouarzazate also helped to identify concrete avenues for collaboration between French and Moroccan ecosystems.
This trip marks a new stage in the rapprochement between COSMETIC VALLEY and Moroccan players in the perfume rose industry, with the common ambition of promoting this Berber "pink gold" internationally, while supporting innovation, local know-how and a sustainable and responsible sector.