OUR VALUES
With the signature FRANCE CARES FOR YOUR SKIN, COSMETIC VALLEY recalls the leadership of the French sector, and enshrines it in a promise which becomes a mission of general interest, valuable for the entire industry.
Cosmetics finds itself at the crossroads of major challenges for the coming decades: environmental responsibility and ecological transition, of course; but through its ability to influence shared societal norms, it is naturally a leading player in individual well-being. Feeling good in one's own skin contributes to a balance in physical and mental health.
Today, brands and organizations must position themselves on a clear promise, connected to today's challenges – and it is the territory of "care" that has naturally emerged as a symbol of the primary utility of cosmetics.
This new proposal of the notion of "care" can be the sustainable foundation that establishes the industry in a mission of common good, and which above all aligns with the 5 founding pillars addressed by COSMETIC VALLEY in the book "Manifesto of 21st Century Cosmetics":
- Universal utility
- Human well-being
- Responsibility towards living beings
- Freedom of creation
- Scientific progress
Beyond its promise of "beauty," it is indeed through "care" that the industry will play a leading role in protecting the skin, in an increasingly aggressive environment – climate, pollution. The sector could perhaps better assume this role in the future by finding a new place in preventive public health policies.
In English, "care" goes beyond the French meaning It refers to physical care (children, the elderly, etc.) and emotional care (love, tenderness). It is also used to take charge of a situation: "I'll take care of it, don't worry."
It truly embodies the idea of "concern."
It truly embodies the idea of "concern."
"Skin" is a foundational word, a return to the essentials From perfume to skincare and makeup, the definition of a cosmetic product is enshrined in the Public Health Code (article L.5131-1). It is common to all member states of the European Union: “A cosmetic product is a substance or preparation intended to be placed in contact with the various external parts of the human body (…)”
The skin, the largest organ of the human body, performs various vital functions: protection (against the environment, dehydration, and sunlight), perception and sensitivity, thanks to the numerous nerve endings it contains. It plays a role in general metabolism (thermal regulation through sweating, vitamin D synthesis under the influence of sunlight). The skin also represents the human being because it constitutes their physical envelope, their contours, their physical existence.
