FFCE – FRENCH FRAGRANCE AND COSMETICS EMBASSY
COSMETIC VALLEY is rolling out the Cosmetic Embassy concept to
international
In an unprecedented move to leverage sectoral soft power in strategic export markets, COSMETIC VALLEY is launching an innovative initiative: the FFCE – French Fragrance and Cosmetics Embassy –
Aimed at uniting French players internationally, strengthening bilateral exchanges and promoting the cosmetics industry, the FFCE first established itself in China.
Why China? Because it represents ahigh export potential marketfor French companies in the sector, in an environment where success depends in particular on the strength of the network and the quality of relationships.
An ambitious initiative with clear objectives:
- Represent and promotethe French cosmetics industry in China
- Building partnershipsstrong relationships with local networks of stakeholders
- Supporting French companiesin a rapidly changing market
- Engaging an active communitycentered around content, advice, and concrete actions
COSMETIC VALLEY reaffirms its mission:to unite, promote and showcase French cosmetic excellence internationally.
Contact: Dorothée NICOLLE - dnicolle@cosmetic-valley.com
