COSMETIC VALLEY LAUNCHES IN CHINA THE FIRST "EMBASSY" OF THE FRENCH FRAGRANCE & COSMETICS SECTOR ABROAD BY CREATING THE FFCE (FRENCH FRAGRANCE & COSMETICS EMBASSY)

Research & Innovation

An export operator for 30 years, COSMETIC VALLEY supports SMEs in the sector in major global markets, working closely with Business France, the French government, local authorities, and their agencies. Created in 2016 as a "Global Cosmetics Cluster," COSMETIC VALLEY demonstrates its commitment to the industry's momentum through its international network, its expertise, and the strength of its globally recognized brand. This unique industry dynamic has boosted France's exports and attractiveness, with record figures in 2022 (€19.1 billion).

In a complex geopolitical context marked by economic uncertainties and increasing international competition, the sector now aims to go further by creating national ecosystems at the heart of its strategic markets. This new initiative, launched by the competitiveness cluster, seeks to build a solid and sustainable foundation for extending our country's international influence and thus complement the actions undertaken by the economic services of the diplomatic network.

The initiative will be launched in early 2024 in China with the establishment of a sector-specific embassy in Shanghai, tasked with structuring and fostering the local ecosystem. While China represents a major market for the French perfume and cosmetics industry, with nearly €2 billion in exports in 2022, its situation has been altered by the COVID-19 pandemic. In the medium term, the creation of other "embassies" is planned in other high-potential markets such as the United States.

Creation of an "embassy" for the perfume and cosmetics sector in Shanghai. A new support system for companies exporting and strengthening France's international attractiveness.

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