FROM JINAN TO SHANGHAI: A STRATEGIC HIGHLIGHT FOR COSMETIC VALLEY IN CHINA

International and export

From May 9 to 14, COSMETIC VALLEY conducted a large-scale mission in China, structured around several complementary highlights, combining territorial immersion, collective deployment and high-level networking.

An immersion into the heart of Shandong's ecosystems

The mission began in Shandong province, in Jinan and Pingyin, with a particularly busy schedule.

The program included meetings with local authorities, discussions with industry and scientific stakeholders, visits to leading companies such as FREDA BIOTECH, and an exploration of a key sector focused on roses.

This immersion phase allowed us to closely understand the realities of the Chinese market, to grasp its territorial dynamics and to identify synergies with strong potential.THE

COSMETIC VALLEY France Pavilion at the heart of the China Beauty Expo

The mission continued in Shanghai, on the occasion of the 30th edition of the China Beauty Expo (CBE), an essential highlight for the industry.

COSMETIC VALLEY structured and led the COSMETIC VALLEY France Paviliona true showcase of national expertise, bringing together ten companies:

Akore Skincare, Alpol Cosmétique, Dowell & Yidai, Capsum, Cristalco, Florihana, Lessonia, Make Up For Ever, Skinhaptics and Technature.

Among the highlights, the official visit of the Consul General of France to Shanghai underlined the importance of this collective presence, consistent with the economic challenges of the sector.

The pavilion has thus established itself as a structuring lever for visibility and influence for the French sector, promoting business meetings, exchanges with distributors and media coverage.

Strengthen connections during an exclusive networking evening

Beyond the trade fair, the mission took on its full dimension during the evening organized at the Consul's Residence (Villa Basset).

Bringing together exhibitors from the pavilion, French and Chinese institutional representatives, and key market players, this event provided an ideal setting to continue the discussions initiated during the trade show.
These informal interactions play a crucial role in transforming initial contacts into lasting relationships and concrete opportunities.

ContactDorothée Nicolle
Export Project Manager
COSMETIC VALLEY
✉️ dnicolle@cosmetic-valley.com