The House of Cosmetics: official launch of the sponsorship campaign at the Petit Palais
A showcase serving the economy, culture and territories
A showcase serving the economy, culture and territories
Paris, October 7, 2025 – Last night, in the heart of the prestigious Petit Palais, the French cosmetics industry gathered to celebrate a historic moment: the official launch of the sponsorship campaign dedicated to the Maison de la Cosmétique , an emblematic project led by COSMETIC VALLEY and supported by Chartres Métropole.
A large-scale project serving French excellence
Conceived as a place of transmission , innovation and influence , the Maison de la Cosmétique will open its doors in Chartres in 2028, at the foot of the UNESCO-listed cathedral. It will embody the founding values of the sector: scientific progress, freedom of creation, human well-being, universal utility and responsibility towards living things.
An evening marked by strong speeches
More than a hundred companies were present to discover this unifying project. Highlights included:
- Marc-Antoine Jamet, President of COSMETIC VALLEY, opened the evening with a declaration of collective ambition.
- Jean-Pierre Gorges, President of Chartres Métropole, reaffirmed territorial support of 15 million euros .
- Jean-Michel Wilmotte, the project's architect, revealed his vision of an open, lively and unifying place.
Committed pioneering patrons
The sponsorship campaign aims to raise between 7.5 and 10 million euros by 2028. Several levels of commitment are proposed, allowing each patron – founder, ambassador, builder, benefactor or pioneer – to join this collective adventure and benefit from strategic rewards (visibility, governance, access to events, etc.).
The first committed patrons are: CHANEL, CREDIT AGRICOLE VAL DE FRANCE, GUERLAIN, GROUPE IDEC, L'OREAL, LVMH, GROUPE POCHET, PUIG, SILAB and VERESCENCE
A call for mobilization
This launch marks the beginning of a collective dynamic. Being a patron of the Maison de la Cosmétique means contributing to a project of general interest , a symbol of cooperation , transmission and shared pride .
📣 Global cosmetics is opening its heart to France. Join us on this adventure!