Boost your strategic monitoring with our 2025 retail tour!

Organized as part of COSMETIC 360 Week, COSMETIC VALLEY invites you to the 2025 edition of its Retail Tour – explore the future of beauty, on Friday, October 18, 2025.

Enjoy an inspiring morning in Paris, one of the world's leading destinations for experiential retail, to discover the latest innovations and distribution practices in the cosmetics sector . Explore the most innovative concept stores, disruptive technologies, and retail strategies that are redefining the customer experience in the cosmetics world.

This year, the retail tour will focus on the PREDICTIONS theme - the annual theme of the COSMETIC 360 show. In an increasingly competitive environment, where consumer habits are constantly evolving, explore how these technologies are being integrated into points of sale to shape the future of beauty.

On the program:

→ An immersion guided by an MMM Missions retail expert through 6 iconic brands, carefully selected.

→ Deciphering best practices, product innovations, sensory design and the most impactful digital devices.

→ An optimized format to maximize your monitoring and professional meetings.

A strategic meeting to rethink your distribution, capture weak market signals and nurture your innovation projects.