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Training Cosmetic & Sensory Congress May 26 and 27, 2012 - programme release

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Cosmetic & Sensory Congress May 26 and 27, 2012 - programme release

Publié le : 23-03-2012


Touch, sight, smell, sensory construction, the mental translation of emotions, sensory design, etc. The sensory synthesises and expresses itself in each of these notions.

At the crossroads between science, marketing, brand DNA, future and new trends, the sensory also synthesises all the aspects of the cosmetics sector. It certainly merits a congress of its own:

June 26 & 27, Cosmetic & Sensory will be THE sensory rendezvous of 2012!

- Understanding consumer physiology
- Analysing sensory perceptions
- Designing products
- Imagining the trends of tomorrow

Who is this congress for?
R&D of cosmetics sector industries
- R&D of all sectors closely, or not so closely, connected to cosmetics: textile, agri-business, luxury, automobile, etc.
- Academic scientists and researchers
- Marketing in the cosmetics sectors and in other sectors
- Those running innovative SMEs and major businesses in the sector
- Journalists


PROGRAMME:

TUESDAY JUNE 26, 2012
MIND & PERCEPTION [UNDERSTANDING THE PHYSIOLOGY]
INTRODUCTION
- Jean-Didier Vincent IUF University Institute of France
PHYSIOLOGY OF SENSORY PERCEPTION
- Anne Didier, Claude Bernard University
- Zoi Kapula, Georges Pompidou European Hospital
- Cinzia Di Dio, University of Parma

SENSES & EMOTION [UNDERSTANDING THE CONSUMER]
TRANSLATING EMOTIONS
- Jacques Ninio, Ecole Normale Supérieure
- Arnaud Aubert, Tours University
- John Prescott University of Newcastle, Australia
SOCIO-AESTHETISMS
- Marie Aude Torres CODES
- Olivier Le Floch, François Rabelais University
SENSORY ANALYSIS
- Anne-Sophie Adam L'Oréal
- Vincent Hubiche Gattefossé
- Pascal Schlich Vitagora

WEDNESDAY JUNE 27, 2012
DESIGNING PRODUCTS
INTRODUCTION
- Régine Charvet Pello-RCP Design Global DESIGN SENSORIEL
- Jean-François Bassereau Certesens
- Germaine Gazano LVMH recherche
- Béatrice Daillant-Vasselin PSA Peugeot Citroën
- Irène Bacle Pierre Fabre
SENSORY EVALUATION
- Anne-Marie Pensé-Lheritier School of Industrial Biology
- Sonia Gagnaire Clarins
- Patrick Beau Spin Control
- Valerie Mengeaud Pierre Fabre
- Christine de Panafieu Cosight
- Lise Dreyfuss Biofortis Sensory & Consumer

SENSORY MARKETING & TRENDS
BRAND PERCEPTION & SENSORY MARKETING
- Laurence Reulet Hermès
- Dominique Leguay Alchimie
- Anne Abriat L'Oréal
- Bernard Nazaire GrandCru

Reservations and additional information: www.cosmeticandsensory.fr
br>Visual credit: Agence Lord




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